Friday, February 19, 2010

Delocalization of Events

Shannon Love writes about learning of a major news event 5 miles from her house on national TV. She notes that the internet, twitter, and 24 hour cable news are 'delocalizing' events. This ties in with Seth Godin's notion that "Big Events" are increasingly ineffective, that companies should only hold events if they are "mega" and can drive serious national attention.

For knowledge based businesses selling to narrow audiences, delocalization presents significant opportunities for better targeting and communicating to your audience: how can you stage online 'happenings' that draw your interest groups? Can you replicate the community aspects of major shows and events online? Can your brand replace the independent event?

Something to think about while you're sitting out on the Openwater.

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