Thursday, April 29, 2010
Buildings = Lack of Ideas
If an institution begins a prestige building program (new headquarters, new church building) then it’s a warning sign that they’ve run out of ideas. In the 21st century the game is not to herd more sheep into your pen, it’s to get more connection and influence over the sheep out in the field. The organizational returns aren’t in more bricks and mortar, they’re in ideas and relationships with customers, partners and contractors ‘out there’. So if you’re spending all your time with architects and interior decorators you’re missing the biggest plays in today’s market. By this standard the most idea free places in America are its colleges and universities. About right, don’t you think?
Buy ideas, short building programs.