Openwater Advisors is a private equity and strategic consulting firm specializing in helping knowledge based service businesses achieve their financial goals. We do this by helping these mid market businesses partner with, sell to or be acquired by the large corporations, private equity groups and venture capital funds that we and our networks have relationships with. We specialize in "Strategy with a Happy Ending".
Wednesday, April 7, 2010
How to have the biggest launch ever
I like Seth Godin's work. His perspective on how building brands and creating value in the wired world has always been a step ahead of his peers. He writes a very perceptive post on why Apple's I-Pad launch was perhaps the biggest single truly new product launch in history. As Instapundit would say: Read the whole thing.
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