Wednesday, April 7, 2010

How to have the biggest launch ever

I like Seth Godin's work.  His perspective on how building brands and creating value in the wired world has always been a step ahead of his peers.  He writes a very perceptive post on why Apple's I-Pad launch was perhaps the biggest single truly new product launch in history.  As Instapundit would say:  Read the whole thing.

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