Friday, April 2, 2010
What is social media for?
Predicting future demand for new products, for one thing. Here's an article that explains how Twitter can be used as a predictor of film attendance. If it can predict demand for movie tickets than it stands to reason that it can predict demand for products where the supplier must invest real money in real inventory or infrastructure. This is big people, really big. The entrepreneurs who can leverage the hive to drive predictive business intelligence are people who will be buying professional sports franchises in five years.